RESEARCH PLAN

BACKGROUND

Dashboard analytics for UX/UI Designers

RESEARCH GOALS

• Identify the target market’s demographic information (age range, income level, etc.)

• Identify how the target market engages with dashboard analytics

• Identify what information users need from their dashboards analytics

• Identify what users do with the information provided by their dashboard analytics

• Identify user frustrations with current dashboard analytics

RESEARCH QUESTIONS

• Who are the users of dashboard analytics?

• How do users typically engage with information from their dashboard analytics?

• What information do users need from their dashboard analytics?

• What do users do with the information provided by their dashboard analytics?

• What frustrates users with the current dashboard analytics?

METHODOLOGIES

Primary Research:

• User Surveys

o Identify trends and patterns with user needs, goals, motivations, and frustrations when it comes to dashboard analytics

o Identify trends and patterns with user needs, goals, motivations, and frustrations when it comes to dashboard visualization o Identify trends and patterns with how users engage with analytics platforms

Secondary Research:

• Market Research

o Identify existing issues and solutions within the industry of dashboard analytics

• Competitive Analysis

o Identify the strengths and weaknesses of current providers of dashboard analytics

(eg. Features, information, etc.)

ASSUMPTIONS

• UX/UI Designers use Dashboard Analytics to look at qualitative and quantitative data

• UX/UI Designers have no say on data collection methods

• UX/UI Designers require user frustrations to recommend solutions

• UX/UI Designers require user issues to recommend solutions

• UX/UI Designers need approval from management to action recommended solutions

PARTICIPANTS

Primary Characteristics of the Study’s Participants:

• Ages 18 – 65 (Young Adult to Senior)

• UX/UI Designer

TIMELINE

1. Primary/Secondary Research

2.Provisional Personas

3. Information Synthesis

4. Define Problem Space

5. Feature Brainstorm

6. Wireframing