COMPETITOR ANALYSIS
COMPETITOR COMMONALITIES
Common Strengths
• Text & Sentiment Analysis
• AI Data Collection
• Multiple Device Support
Common Weaknesses
• Steep Learning Curve for New Users
• All-In-One Business Intelligence Solutions
• Lack of Customization Options for Data Presentation
COMPETITOR 1 - MOPINION
Features Strengths
• Real-time data collection and analysis on web sites, mobile applications, and email campaigns
• Collaborative Functions (eg. In-app chat, reminders, easy sharing, etc.)
• Digital Marketing Tool Integration
Weaknesses
• Steep learning curve for new users
• Set up is not easy 2)
COMPETITOR 2 - MICROSOFT POWER BI
Feature Strengths
• Integration with Microsoft Suite (eg. Direct export to Excel, Azure, etc.)
• Easy learning curve (similar format to Microsoft Suite icons)
• Reports are presented with a multiplicity of visuals and interpretations
Weaknesses
• Robust suite of tools take up space and block out vital parts of the dash; user has to side scroll the dashboard
• Lack of customizable visuals; pre-sets have a lack of customizability (eg. Color, presentation, etc.)
• Limited ways that modules interact with each other (eg. Only a single way to join two tables, lack of flexibility)
COMPETITOR 3- USABILLA
Feature Strengths
• Integration with major apps (Salesforce, Slack, Google Analytics, etc.)
• Accurate User Feedback (Users can selectively pick out which parts of the website they want to give feedback on)
• Targeted feedback (filter by device, screen, etc.)
Weaknesses
• Limited (basic) feedback options
• Lack of flexibility with toolkit
• Outdated feedback notification system (delivered through email) and makes for untimely solutions to be created
COMPETITOR 4 - GETFEEDBACK
Feature Strengths
• Integration with major apps (Salesforce, Slack, Google Analytics, etc.)
• Accurate User Feedback (Users can selectively pick out which parts of the website they want to give feedback on)
• Users can build custom dashboards by brand, region, channel and filter by customer attribute.
Weaknesses
• Limited (basic) feedback options
• Lack of flexibility with toolkit
• Outdated feedback notification system (delivered through email) and makes for untimely solutions to be created